In direct response advertising, there are several different varieties of media that one can use to reach the masses immediately. Companies and sellers use television most of the time to reach their target audiences. It is the most well known and used medium when it comes to direct response advertising. The advertisements can be divided into two categories – sixty second commercials and half hour or thirty minutes long infomercials. Thus, the direct response TV advertising’s production cost varies from commercials to infomercials. Apart from the length of the advertisement, cost also varies depending on its complexity and crew size. Location of the commercial and the number of the shooting days also determine a commercial’s cost.